Campaign Spending and Fundraising Report

I made a commitment that I would be transparent and accessible as a City Councillor. I will continue to take actions that help live up to that. Today, I'm sharing my Campaign Spending and Fundraising Report.

Thank you so much to the many individuals who chose to donate to my campaign. It has been a true honour to take on the role of City of St. John's Councillor for Ward 4. 

As part of my commitment to greater transparency and accountability, during the campaign I promised that I would:

  • Cap all donations to a maximum amount of $500
  • Not accepting any donations from corporations or unions
  • Publishing all contributions to my campaign
  • Sharing my campaign budget online

I committed to this and through the campaign I stayed in line with those commitments. 

My full list of donors can be found here. I have also submitted my required campaign disclosure form to the City of St. John's. This will be available on their website early in the new year. There isn't any additional information on that form than there is at the link with my full list of donors above in this paragraph, but I will be posting a PDF of this form in the coming couple of days.

And my campaign budget, as projected is here. The actual spending details are included here: 

As part of my commitment to increased accountability on council, I have decided to publish my campaign budget. This is important to me not only because it encourages greater transparency among all candidates, but because I believe it will also help anyone thinking about running to achieve a greater level of comfort and familiarity with how campaigns are run.
 
Expense Category Amount % of Total
1. Communications and Outreach $11,031   80.03%
Design   $450 3.26%
Web and Social Media   $1,309 9.50%
Signage/Printing   $8,533 61.90%
Other Promotion   $739 5.36%
Operations $2,753    
2. Bank Charges   $588 4.26%
3. Fundraising Events   $994 7.21%
4. Campaign Organization Events   $315 2.29%
5. Supplies, Stationary, etc.   $79 0.57%
6. Candidate Expenses (transportation, meals, etc)   $298 2.16%
8. Nomination Fee   $50 0.36%
9. Thank You Party   $429 3.11%
10. Contingency     0.00%
Total $13,784   100.00%

 

Our campaign ended up spending $13,784

This was all raised by individual donations and a fundraising event we held during the campaign. I would not be where I am today without the generosity of the many people that supported the campaign. Unfortunately, campaigns are expensive. There are a number of reasons why my campaign spent what it did. These include:

(1) The large geographic area covered by Ward 4 (it's the second largest Ward by physical size).
We reached thousands of households (nearly every one) with our materials while canvassing, many of them more than once; and signs were distributed across the whole Ward.

(2) I was new as a candidate, and despite canvassing thousands of doors on my own, it still costs to print materials, run ads online, etc.

(3) I campaigned from January to September. This was long-campaign, and this added to the cost. I believed it was necessary to campaign for that much time, because as a new candidate, it was important to connect to as many people as possible.

(4) We prioritized buying local. Whether it was the sign printing, the brochure printing, the food at events, the musician who played at my fundraiser, or the individual who designed my materials; we prioritized spending local throughout the campaign.

 

Thank you for reading. I've shared all of this information because I believe those in Ward 4 deserve to know these details. We can all take actions to make politics more positive, more engaging, and more transparent.